Achieving Social Media Success for Your Library

Libraries have embraced social media as a means of connecting with their patrons and keeping them informed of programs and services. Unfortunately, many engage in hard-selling, a form of content that platforms such as Facebook now punish with reduced audience size. This presentation examines how to leverage Facebook’s algorithm and increase your library’s social media reach through the creation of engaging content. Learn how your organization can boost engagement with its patrons and achieve social media success!

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