Addressing the Challenges of Marketing Library Digital Collections

I recently participated in an interview with Library Journal in which I discussed the challenges of promoting library digital collections to our patrons. To learn how some library professionals are tackling this marketing challenge, head over to Library Journal’s “Promoting Digital Collections,” by Lauren J. Young!

Engaging with Hobbyists to Promote 3D Printing at Your Library!

The following article was adapted from the book Best Technologies for Public Libraries: Policies, Programs, and Services by Christopher DeCristofaro, James Hutter, and Nick Tanzi. Libraries Unlimited, January 2020 #BestTech4PublicLibraries A Perfect Match! 3D printing offers particular possibilities to hobbyists. You should actively seek to identify them within your community. Interested parties may include the following: TabletopContinue reading “Engaging with Hobbyists to Promote 3D Printing at Your Library!”

Crafting Engaging Content to Achieve Social Media Success

In early 2018, Facebook announced a new emphasis on “meaningful social interactions,” a term that is meant to include traditional Likes and shares, but also places value on conversations. Facebook now gives higher visibility to posts that users wish to see—defined by their level of interaction with a given page. To truly succeed in thisContinue reading “Crafting Engaging Content to Achieve Social Media Success”