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The Advantages of Virtual Outreach for Libraries

Illustration of a laptop during a video conference call with six participants. The image is centered over a blue and light blue gradient background.

Throughout the COVID-19 pandemic, libraries have explored the virtualization of programs and services, including their outreach efforts. In this clip from Computers in Libraries Connect 2022, I discuss some of the advantages virtual outreach presents over traditional library outreach. Interested in further exploring the topic of virtual outreach? Check out this post on Connecting withContinue reading “The Advantages of Virtual Outreach for Libraries”

Library Virtual Outreach: Connecting with Your Target Audience

Image of a hand holding a smartphone. Stylized tech icons pop out from the phone, with an email icon, camera, thumbs up, heart, GPS location, chatbox, and contact icon. In the background, the scene appears to take place in a storefront or similar public space."

Libraries engage in outreach for a number of reasons, key among them are to raise the public’s awareness of the library, connect with community partners, and to bring library services to the underserved. Traditional library outreach is complicated enough, however virtual outreach brings a unique set of challenges that requires a nuanced approach. While IContinue reading “Library Virtual Outreach: Connecting with Your Target Audience”

Using TikTok in the Library: A Resource List

TikTok is Extremely Popular! Social media platform TikTok has seen tremendous expansion in the United States, growing almost 800% between January 2018 and June 2020, to approximately 100 million users! TikTok is particularly popular among young people, with Pew Research indicating roughly 50% of 18-29 year olds use the service. Given its popularity, libraries areContinue reading “Using TikTok in the Library: A Resource List”