Using TikTok in the Library: A Resource List

TikTok is Extremely Popular!

Social media platform TikTok has seen tremendous expansion in the United States, growing almost 800% between January 2018 and June 2020, to approximately 100 million users! TikTok is particularly popular among young people, with Pew Research indicating roughly 50% of 18-29 year olds use the service. Given its popularity, libraries are increasingly adopting TikTok in their marketing efforts. With that in mind, below are some good resources to get you started.

Resources

What Makes These Librarians TikTok?

Kelly Jensen provides an excellent how-to on getting started with TikTok, including some best practices, in this School Library Journal article. 

8 TikTok Book Challenges and Trends to Join

When you’re engaged in social media marketing, you’re always seeking new content! In this article for BookRiot, Claire Handscombe shares some book-related ideas that are sure to inspire you!

The Rise of BookTok: meet the teen influencers pushing books up the charts

In this Guardian article, Alison Flood provides a nice overview of #BookTok, “a corner of TikTok devoted to reading.” The information in this article should be particularly helpful to YA librarians, as it explores both literature and teen audiences. Additionally, a number of the accounts can serve as case studies for successful marketing efforts.  

TikTok is Taking the Book Industry by Storm, and Retailers are Taking Notice

Conor Murray takes a look at how the #BookTok phenomenon is impacting the publishing industry, in this NBC News article. Of particular note: brick and mortar bookstores are creating traditional book displays of titles that are trending on TikTok–an idea libraries may wish to emulate. 

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Seeking a speaker for your library or organization? In need of a professional development webinar? Let’s talk! Need a roadmap for introducing emerging technologies into your library? Check out Best Technologies for Public Libraries!

Emerging Tech and Libraries — When is it Time to Invest?

Successfully introducing technologies into a library environment is all about timing! In this clip from a presentation I gave at Computers in Libraries Connect 2021, I discuss the “Circle of Tech,” and how it should inform your approach to adopting emerging technologies.

Seeking a speaker for your library or organization? In need of a professional development webinar? Let’s talk! Need a roadmap for introducing emerging technologies into your library? Check out Best Technologies for Public Libraries!

Advocating for Library Ebook Access in New York State

While library digital collections are growing, they have been hampered by publisher restrictions which severely limit the terms and availability of many ebook titles. In New York state, S2890B/A5837B would require that publishers who offer electronic books to the private market, also extend licenses to libraries within the State, without discrimination. Contracts would stipulate “reasonable terms” that would allow libraries across the state, and their patrons, to have equitable access to the content they seek.

Please consider lending your support to the #EBooksForAll Bill by signing and sharing this petition.