How to Evaluate Your Library’s Virtual Programs

Given the need to practice social distancing, many libraries have embraced virtual programming. From live programming over Zoom and Facebook, to pre-recorded programs on YouTube, librarians have found creative ways to engage their patrons. While this approach is vital, how can you measure the impact and success of your library’s virtual programs? Below is aContinue reading “How to Evaluate Your Library’s Virtual Programs”

Assessing Virtual Library Programs

In my latest Wired Library column, I explore the challenges of assessing virtual library programs. With libraries currently practicing social distancing in the face of COVID-19, many organizations have begun experimenting with virtual programming. As these offerings become increasingly commonplace and represent a growing portion of our time and budget, it is essential that weContinue reading “Assessing Virtual Library Programs”

Crafting Engaging Content to Achieve Social Media Success

In early 2018, Facebook announced a new emphasis on “meaningful social interactions,” a term that is meant to include traditional Likes and shares, but also places value on conversations. Facebook now gives higher visibility to posts that users wish to see—defined by their level of interaction with a given page. To truly succeed in thisContinue reading “Crafting Engaging Content to Achieve Social Media Success”