Library Virtual Outreach: Connecting with Your Target Audience

Libraries engage in outreach for a number of reasons, key among them are to raise the public’s awareness of the library, connect with community partners, and to bring library services to the underserved. Traditional library outreach is complicated enough, however virtual outreach brings a unique set of challenges that requires a nuanced approach. While IContinue reading “Library Virtual Outreach: Connecting with Your Target Audience”

Survey Reveals Growing Distrust of Social Media

A just-released Washington Post-Schar School Tech Survey reveals Americans are deeply suspicious of Big Tech, even as they engage in heavy use of their products.  Some key findings: 74% find targeted ads to be invasive. 73% view Big Tech’s data collection used for targeted ads as “an unjustified use of people’s private information”. Just 10%Continue reading “Survey Reveals Growing Distrust of Social Media”

Using TikTok in the Library: A Resource List

TikTok is Extremely Popular! Social media platform TikTok has seen tremendous expansion in the United States, growing almost 800% between January 2018 and June 2020, to approximately 100 million users! TikTok is particularly popular among young people, with Pew Research indicating roughly 50% of 18-29 year olds use the service. Given its popularity, libraries areContinue reading “Using TikTok in the Library: A Resource List”